Learning path · Growth / activation
Activation Engineer
Own the number between signup and value. A badged entry point into the PM curriculum, focused on the activation loop: measure, find the drop-off, fix it with the right pattern, verify the lift.
- 3
- Playbooks
- 3
- Tracks
- Badge
- Certification
What you'll walk away with
Working systems, in your workspace
- An activation funnel benchmarked against 25–35%
- An onboarding stack (checklist + tour + survey) that's measured, not assumed
- Segments reused across every messaging surface
The sequence
Playbooks in order
Work through these in order. Each chains lessons across tracks; live lessons are clickable today, the rest unlock as they're recorded.
Tracks on this path
Where the lessons live
Measure what matters
Analytics
Activation, retention, funnels, paths, and session replay. Every lesson builds a real chart on live data, then shows you how to read it.
Activate, don't annoy
Tours & Onboarding
Contextual beats tour. Use analytics to decide when guidance fires, pick the right pattern, and measure step-level drop-off after.
Ask at the right moment
Surveys
In-app surveys with honest response-rate benchmarks. PMF, NPS, CSAT, and churn surveys, each with a copyable question bank.
When you're evaluating tools