Learning paths
Pick an identity
Every path ends with a working system in your own workspace, not a slide deck. Tier-1 paths mint a free, LinkedIn-shareable certification.
- 5
- Paths
- 3
- Certifications
- Free
- Always
Product-Led Founder
Run the whole growth stack yourself
You're the only persona that buys the whole suite, so this path covers the whole loop. Instrument your product properly, let AI and workflows run the busywork, and ship like a team of ten.
View the pathContinuous Product Loop
Frameworks you can execute, not just cite
Every framework in this path is a build-along: you leave with the funnel, the roadmap, and the loop running in your own workspace, not a slide deck.
View the pathAI-First B2B Support
Slack-first support, measured honestly
Support is a product surface, not a cost center. Run the inbox → channels → workflows → AI agent arc, and measure deflection with numbers you can defend.
View the pathActivation Engineer
Own the number between signup and value
A badged entry point into the PM curriculum, focused on the activation loop: measure, find the drop-off, fix it with the right pattern, verify the lift.
View the pathLaunch Operator
Every launch, every surface, one shot
A badged entry point for PMMs: demos and videos from one capture, announcements that reach the right segment, and adoption measured after the confetti.
View the path