Learning path · Founder / solo builder
Product-Led Founder
Run the whole growth stack yourself. You're the only persona that buys the whole suite, so this path covers the whole loop. Instrument your product properly, let AI and workflows run the busywork, and ship like a team of ten.
- 3
- Playbooks
- 4
- Tracks
- Yes
- Certification
What you'll walk away with
Working systems, in your workspace
- A properly instrumented product with a clean event catalog
- AI and workflows handling triage, drafts, and routing
- A working feedback → roadmap → changelog loop in your own workspace
The sequence
Playbooks in order
Work through these in order. Each chains lessons across tracks; live lessons are clickable today, the rest unlock as they're recorded.
Tracks on this path
Where the lessons live
First 15 minutes
Foundations
Install the widget, identify your users, set up the portal, and get your team in. Every track starts here.
Measure what matters
Analytics
Activation, retention, funnels, paths, and session replay. Every lesson builds a real chart on live data, then shows you how to read it.
Listen, decide, ship
Feedback & Roadmap
Collect feedback where users already are, prioritize it honestly, and run a public roadmap that closes the loop when you ship.
One assistant, whole stack
Nova & AI
Charts from prompts, announcements from commits, articles from threads. And your workspace connected to Claude via MCP.
Product-Led Founder certification — coming soon
Free, quiz-gated, and LinkedIn-shareable, with annual renewal. It opens once this path's lessons are fully recorded.
When you're evaluating tools
Resources for founder / solo builders
"Replace 7 tools" consolidation calculator
The stack-audit math only an all-in-one can publish.
Coming soonPostHog vs Userorbit for founders
Honest: PostHog wins dev tooling, we win the customer-facing suite.
Coming soonBest Pendo alternatives
The suite comparison founders actually run.
Read it