Playbook PB10 · For founders

Instrument your product properly from day one

The events to track for a PLG SaaS, naming conventions that survive scale, and a clean catalog from the first commit.

3
Lessons chained
1/3
Recorded
ListenDecideShipAnnounceMeasure

This playbook chains the lessons below into one working system in your own workspace. It publishes in full once every lesson in the chain is recorded; the live ones are ready now.

  1. 1How to measure activation rate (formula, benchmarks, and how to build the funnel)P01 · Analytics
  2. 2Install the widgetFD01 · FoundationsComing soon
  3. 3Identify your usersFD02 · FoundationsComing soon