Playbook PB03 · For product managers
The activation improvement loop: measure → find drop-off → fix with a tour → verify
Build the activation funnel, find where new users stall, fix it with a checklist, and verify the lift in the same chart.
- 4
- Lessons chained
- 1/4
- Recorded
ListenDecideShipAnnounceMeasure
This playbook chains the lessons below into one working system in your own workspace. It publishes in full once every lesson in the chain is recorded; the live ones are ready now.
- 1How to measure activation rate (formula, benchmarks, and how to build the funnel)P01 · Analytics
- 2Onboarding funnel analysis: find exactly where new users drop offP03 · AnalyticsComing soon
- 3Checklists that drive activation (build + measure)TR06 · Tours & OnboardingComing soon
- 4Measure whether your tour moved activationTR08 · Tours & OnboardingComing soon