Feature adoption rate
Feature adoption rate is the percentage of your active users who use a specific feature in a given period. It's the launch metric that matters after the announcement: reach tells you who saw it, adoption tells you who changed their behavior.
Formula
Feature adoption rate = users who used the feature ÷ active users in the same period × 100
Learn it properly
Feature adoption rate: how to measure a feature launchP19 · AnalyticsComing soon
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