Retention rate
Retention rate is the percentage of users from a starting cohort who come back and use your product in a later period. It's the metric that compounds: acquisition fills the bucket, retention decides whether the bucket has holes.
Formula
Retention rate = users from the cohort active in period N ÷ users in the cohort × 100
Learn it properly
How to calculate retention rate (and what a good one looks like)P05 · AnalyticsComing soon