Churn rate
Churn rate is the percentage of customers (or revenue) you lose in a period. It's retention's inverse and compounding's enemy: a 5% monthly churn rate means losing nearly half your base in a year. Diagnose it with cohorts and session replay before treating it with discounts.
Formula
Churn rate = customers lost in period ÷ customers at start of period × 100
Learn it properly
Churn analysis workflow: cohorts → session replays → exit surveyP09 · AnalyticsComing soon
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