Playbook PB04 · For product managers
Retention rescue: cohorts → replays → churn survey → win-back announcement
Find the cohorts that slip away, watch why in session replay, ask with a churn survey, and win them back with a targeted announcement.
- 3
- Lessons chained
- 0/3
- Recorded
ListenDecideShipAnnounceMeasure
This playbook chains the lessons below into one working system in your own workspace. It publishes in full once every lesson in the chain is recorded; the live ones are ready now.
- 1Churn analysis workflow: cohorts → session replays → exit surveyP09 · AnalyticsComing soon
- 2Build a churn survey with branching logicSV05 · SurveysComing soon
- 3Segment-driven announcements: tell the right users, not everyoneCL08 · Announcements & ChangelogComing soon