Playbook PB04 · For product managers

Retention rescue: cohorts → replays → churn survey → win-back announcement

Find the cohorts that slip away, watch why in session replay, ask with a churn survey, and win them back with a targeted announcement.

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Lessons chained
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Recorded
ListenDecideShipAnnounceMeasure

This playbook chains the lessons below into one working system in your own workspace. It publishes in full once every lesson in the chain is recorded; the live ones are ready now.

  1. 1Churn analysis workflow: cohorts → session replays → exit surveyP09 · AnalyticsComing soon
  2. 2Build a churn survey with branching logicSV05 · SurveysComing soon
  3. 3Segment-driven announcements: tell the right users, not everyoneCL08 · Announcements & ChangelogComing soon