Retention Cohort Board template
Compare retained users or accounts by signup cohort, activation status, acquisition source, persona, plan, and feature adoption.
Cohort
Compare
Explain
Intervene
Template blueprint
What this template contains
Audience
PM and growth teams separating sticky behavior from vanity activity
Entry trigger
Weekly retention review, new cohort matured, or churn signal appears
Primary metric
Week-four retained activated accounts
Launch status
A practical pattern customers can launch in Userorbit.
Included assets
The parts you can build
Cohort table
Activated comparison
Source quality
Feature correlation
Segment notes
Starter copy
Copy and launch steps
Activated users retained 31 percent better by week four. Make the activation checklist mandatory for the lowest-retention segment.
Pick the matching audience or account segment.
Install the assets and copy into the right Userorbit surfaces.
Publish the experience, then review the metric and follow-up queue.
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