Feature Adoption Campaign template
Promote an underused feature with a targeted banner, short tour, checklist task, and usage-based follow-up.
Target
Explain
Nudge
Measure
Template blueprint
What this template contains
Audience
Growth teams improving adoption of existing features
Entry trigger
User has account access but has not used feature after N days
Primary metric
Feature adoption lift versus holdout
Launch status
A deeper pattern for teams improving an existing workflow.
Included assets
The parts you can build
Audience rule
Banner
Tour
Checklist task
Feedback question
Starter copy
Copy and launch steps
You can now turn recurring tasks into saved automations. Start with one workflow and see the time saved this week.
Pick the matching audience or account segment.
Install the assets and copy into the right Userorbit surfaces.
Publish the experience, then review the metric and follow-up queue.