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Why event properties matter

Event properties carry the context that turns a simple count into actionable insight. Viewing and analyzing properties helps you understand not just how often something happens, but the circumstances around it — which pages, which features, which user segments.

Drilling into event details

There are two ways to inspect event properties in Userorbit:

From the Live Events stream

1. Open Live Events in your analytics project.
2. Find the event you want to inspect — use filters to narrow the stream if needed.
3. Click on the event row to expand it.
4. The detail panel shows every property attached to that event instance, including the property name, value, and data type.

From the Events list

1. Navigate to Events in your project menu.
2. Click on an event name to open its detail page.
3. The Properties tab shows all properties that have been recorded for this event across all instances.

Viewing property distributions

Understanding how property values are distributed is often more useful than looking at individual events. Userorbit provides distribution views for each property.

On the event detail page, click on any property name to see its distribution. This shows:

• Top values — The most common values for this property, ranked by frequency.
• Value counts — How many times each value has appeared.
• Percentage breakdown — What proportion of events each value represents.

For numeric properties, you also see:

• Average — The mean value across all events.
• Median — The middle value, useful for understanding typical behavior.
• Min and Max — The range of values recorded.

Filtering by properties

Properties become even more powerful when used as filters. You can filter by property values in several places:

• Dashboard charts — Add a property filter to any chart to narrow the data. For example, filter a page view chart to show only views of the /pricing page.
• Event explorer — Set property filters to analyze a subset of events. Combine multiple property filters with AND logic.
• Segments — Use event properties as conditions when building user segments.

Setting up a property filter

1. Open the chart or view where you want to apply a filter.
2. Click Add Filter.
3. Select the event and then the property you want to filter by.
4. Choose an operator: equals, does not equal, contains, greater than, less than, or is set / is not set.
5. Enter the value to filter on.
6. Apply the filter to update the view.

Using property breakdowns

Breakdowns split a chart by property values, showing separate lines or bars for each value. This is a fast way to compare behavior across property categories.

For example, breaking down a signup_completed chart by the source property reveals which acquisition channels drive the most signups.

To add a breakdown:

1. Open a chart in edit mode.
2. Click Breakdown.
3. Select the property to break down by.
4. The chart updates to show separate series for each property value.

Tips for working with properties

• Start with distributions to understand your data before building complex charts.
• Use "is set" filters to identify events where a property is missing — this helps catch tracking bugs.
• Combine filters and breakdowns for precise analysis without creating new events.