Conversion goals track the rate at which users complete a desired action. They answer questions like: What percentage of users who start the signup flow.
Goals track a metric against a target value.
Use a Funnel report when you need step-by-step conversion analysis. A Goal is a target for one metric; it is not a funnel definition.
Choose a metric whose event and aggregation are stable. If the result looks unexpected, verify the underlying events in Live Events and review the metric definition.
- Open Analytics and select a project.
- Open Goals.
- Create a goal.
- Select the metric to track.
- Enter the target value.
- Add a target date when the goal has a deadline.
- Name and save the goal.
Use a Funnel report when you need step-by-step conversion analysis. A Goal is a target for one metric; it is not a funnel definition.
Choose a metric whose event and aggregation are stable. If the result looks unexpected, verify the underlying events in Live Events and review the metric definition.