How to set up Analytics goals

Goals track an Analytics metric against a target value.

Create a goal

1. Open Analytics, select the project, and open Goals.
2. Select Create Goal and enter a Goal Name. Add an optional description.
3. Choose Metric Type: Event-based or Custom Metric.
4. For an event-based goal, select the Event and Measurement. If you choose a sum or average, enter the property to aggregate. For a custom metric, select an existing metric; create one first if the list is empty.
5. Choose the Target Type comparison and enter the Target Value.
6. Optionally set Start Date and End Date.
7. Select Create Goal.

The saved goal tracks the chosen metric against your target. When editing an existing goal, you can also change its Status and select Update Goal.

Check an unexpected result

Confirm that the event reaches the correct project and that numeric properties have the intended values. For a custom metric, review its operands and calculation. Use a Funnel report when you need to measure users progressing through ordered steps; a goal compares one metric with a target.