Custom metrics let you define meaningful measurements from your raw event data. Instead of working with raw event counts, you can create metrics like "average.
Custom metrics save a reusable calculation for Analytics reports.
Use a name that includes the unit or business meaning, such as “Average order value” or “Unique activated accounts.” Confirm the event and property in Live Events before relying on the metric.
- Open Analytics and select a project.
- Open Metrics.
- Create a metric.
- Choose an event.
- Select Total events, Unique users, Sum, Average, Minimum, or Maximum.
- For a property aggregation, select the numeric event property.
- Name and save the metric.
Use a name that includes the unit or business meaning, such as “Average order value” or “Unique activated accounts.” Confirm the event and property in Live Events before relying on the metric.