Cohort analysis groups users by a shared starting point — typically when they first signed up or when they performed a specific action — and tracks their.
Cohorts save a reusable definition of users. Retention reports analyze whether users return. Use them together when you want retention for a specific audience.
Cohorts do not contain a separate retention table or cohort export. They define users; reports perform the analysis.
Create a cohort
- Open Analytics and select a project.
- Open Cohorts.
- Create a cohort.
- Add inclusion filters for users who should belong.
- Add exclusion filters when needed.
- Name and save the cohort.
Analyze the cohort
- Create a Retention report.
- Choose the starting and returning events.
- Apply the saved cohort as a filter or audience condition where available.
- Choose the interval and date range.
- Save the report.
Cohorts do not contain a separate retention table or cohort export. They define users; reports perform the analysis.