The 3-Step System to Convert Feedback into G2 Dominance
Your G2 rankings can make or break your growth trajectory. But manually collecting and managing customer reviews is time-consuming and often ineffective. This comprehensive guide shows you how to leverage automation to consistently generate authentic, high-quality G2 reviews that boost your rankings and drive sustainable growth.
Watch: How leading SaaS companies automate their review collection process
Step 1: Identify Your Happy Users at Scale
Track Success Milestones
Use Userorbit's User Events feature to monitor key adoption indicators:
- Feature activation rates
- Time-to-value metrics
- Engagement patterns
- Usage frequency
Gauge Sentiment Automatically
Leverage Userorbit's AI-powered feedback summaries to identify satisfied users:
- Monitor in-app reactions and comments
- Analyze survey responses
- Track feature adoption rates
- Identify power users
Pro Tip: Set triggers for NPS® promoters using Userorbit Surveys
Step 2: The Automated Review Engine That Works 24/7
Once you've identified happy users, it's time to set up your automated review request system:
Userorbit's Automation Stack:
| Trigger | Action | Result |
|---|---|---|
| Feature Adoption Complete | Send in-app review CTA + checklist | 68% conversion rate |
| CSAT ≥ 4.5 | Auto-email with G2 link | 42% review completion |
| Payment Success | Trigger upgrade offer + review ask | 3:1 ROI on incentives |
Incentive Playbook:
- For SMBs: "Unlock Pro Features for 30 Days When You Review"
- For Enterprises: "$50 Amazon Gift Card per Verified Review"
(Freshworks increased reviews 217% with tiered rewards)
Step 3: Maximizing G2 Impact: Quality Meets Quantity
✨ Review Quality Hacks
- Template Generator: Create context-aware email drafts using deal size/industry
- Screenshot Capture: Auto-suggest users include UI images ("Show off your setup!")
- Verbatim Analysis: AI improves future requests using high-scoring review language
📈 Quantity Multipliers
- Zapier Integration: Sync with CRMs to auto-request after deal closures
- Slack Alerts: Notify CSMs when key accounts hit review thresholds
- Leaderboards: Gamify review generation across customer-facing teams
Dominating Your G2 Category: Beyond Basic Reviews
Userorbit's Ranking Accelerator Toolkit:
- Competitor Gap Analysis
Compare review velocity against top 5 rivals - Strategic Timing Engine
Auto-schedule requests during competitors' weak seasons - Social Proof Amplifier
Auto-post new reviews to Twitter/LinkedIn
Your G2 Domination Checklist
- Enable Success Milestone Tracking
- Configure Tiered Incentive Rules
- Activate Competitor Monitoring
- Launch Automated Review Campaigns
- Enable Social Proof Syndication
Ready to Automate Your Path to G2 Leadership?
Claim Your Category Crown in 30 Days:
- Start Free Trial ➔ app.userorbit.com/sign-up
- Book Automation Audit ➔ cal.com/userorbit/g2-strategy
