What are surveys in Userorbit?
Surveys let you collect feedback directly from users while they are inside your application. Rather than sending a separate email or linking to an external form, Userorbit surveys appear as lightweight widgets embedded in your product — capturing responses at the moment that matters most.
What surveys are for
Surveys serve several distinct purposes depending on what you need to learn:
Net Promoter Score (NPS)
NPS surveys ask users a single question: "How likely are you to recommend us to a friend or colleague?" on a 0-10 scale. This is one of the most widely used benchmarks for customer satisfaction and loyalty. Running NPS surveys periodically helps you track sentiment over time and identify promoters who can become advocates.
Customer Satisfaction (CSAT)
CSAT surveys measure how satisfied users are with a specific interaction — completing a task, using a feature, or contacting support. They typically use a 1-5 star or emoji scale and are best triggered immediately after the relevant experience.
Feature discovery and prioritization
Want to know which features your users care about most? Surveys with multiple-choice or ranking questions help you validate product decisions before investing development time. Ask users which of three proposed features they would find most valuable, or whether a recent change improved their workflow.
Open-ended user research
Sometimes you need qualitative depth. Free-text survey questions let users explain their reasoning in their own words. These responses are harder to aggregate but often surface insights that structured questions miss — pain points you hadn't considered, use cases you didn't anticipate, or language that resonates with your audience.
How surveys work in the widget
Userorbit surveys appear inside the same widget that powers tours, checklists, and other in-app experiences. When a survey is triggered, it slides into view as a small card — typically in the bottom-right corner of the screen, though you can customize placement.
Users can respond immediately or dismiss the survey. If dismissed, you can configure whether the survey reappears later or is permanently hidden for that user. Completed responses are captured in real time and available in your dashboard within seconds.
How surveys integrate with targeting
Surveys use the same targeting system as product tours. You can control who sees a survey based on:
- User properties — role, plan, signup date, or any custom attribute.
- Events — actions the user has or hasn't performed.
- URL rules — the specific page the user is on.
- Display frequency — how often the survey appears to each user.
This means you can run an NPS survey only for users who have been active for at least 30 days, show a CSAT question immediately after someone completes a support ticket, or ask about a feature only on the page where that feature lives.
When to use surveys vs. other feedback methods
Surveys work best when you have a specific question and want structured responses from a defined audience. For broader qualitative research, consider pairing surveys with user interviews. For behavioral data, rely on analytics. Surveys fill the gap between what users do (analytics) and what they think (research) — quick, contextual, and low-friction.