Userorbit Analytics lets you create different report types depending on the question you want to answer. Each report is saved as a chart and can be added to an analytics board.
## Insights Use an Insights report when you want to measure event activity over time or compare aggregate values. Insights reports work well for questions like: - How many users performed an event? - How many total events happened? - How often does each user perform an event? - What is the average, median, percentile, minimum, maximum, or sum of an event property? Insights reports support line, bar, donut, summary, and histogram-style visualizations depending on the data returned by the report.
## Funnels Use a Funnel report when you want to measure how users move through a sequence of events. A funnel has at least two steps. You can add more steps, reorder steps, and filter individual steps. Funnels are useful for activation, signup, checkout, onboarding, upgrade, and feature adoption flows.
## Retention Use a Retention report when you want to see whether users who performed one event came back and performed another event later. Retention reports use two criteria: an initial event and a returning event. Retention reports can show retention as a percentage or as raw counts, depending on the chart settings.
## LTV Use an LTV report when you want to connect a creation event with a revenue event and understand value over time. LTV reports support all users or paying users and can use 7-day, 30-day, 90-day, or all-time windows.
## When to use each report Use Insights for activity and trends, Funnels for step-by-step conversion, Retention for repeat behavior, and LTV for revenue over time. If you are not sure where to start, create an Insights report first, then add Funnels or Retention once your core events are tracking correctly.
## Insights Use an Insights report when you want to measure event activity over time or compare aggregate values. Insights reports work well for questions like: - How many users performed an event? - How many total events happened? - How often does each user perform an event? - What is the average, median, percentile, minimum, maximum, or sum of an event property? Insights reports support line, bar, donut, summary, and histogram-style visualizations depending on the data returned by the report.
## Funnels Use a Funnel report when you want to measure how users move through a sequence of events. A funnel has at least two steps. You can add more steps, reorder steps, and filter individual steps. Funnels are useful for activation, signup, checkout, onboarding, upgrade, and feature adoption flows.
## Retention Use a Retention report when you want to see whether users who performed one event came back and performed another event later. Retention reports use two criteria: an initial event and a returning event. Retention reports can show retention as a percentage or as raw counts, depending on the chart settings.
## LTV Use an LTV report when you want to connect a creation event with a revenue event and understand value over time. LTV reports support all users or paying users and can use 7-day, 30-day, 90-day, or all-time windows.
## When to use each report Use Insights for activity and trends, Funnels for step-by-step conversion, Retention for repeat behavior, and LTV for revenue over time. If you are not sure where to start, create an Insights report first, then add Funnels or Retention once your core events are tracking correctly.