Filters, breakdowns, and measurements are the main controls for shaping a Userorbit Analytics chart.
## Measurements Measurements define how Userorbit counts or calculates an event metric. - Total events counts every event occurrence. - Unique users counts distinct users who performed the event. - Frequency per user measures how often users perform the event. - Aggregated property calculates a numeric property using average, median, percentile, minimum, maximum, or sum. Use unique users when you care about reach. Use total events when you care about volume. Use frequency per user when you care about intensity. Use aggregated property when the value is stored on the event.
## Metric filters Metric filters apply to one metric. Use them when different metrics in the same chart need different conditions. For example, one metric can count all signups while another metric counts signups from a specific plan or campaign.
## Chart filters Chart filters apply to the whole chart. Use them when every metric should be narrowed by the same condition. For example, filter the entire chart to users in one country, one plan, or one app version.
## Supported property types Userorbit can filter event and user properties with string, number, boolean, date, array, and other data types. Available operations depend on the property type, such as is, is not, contains, greater than, less than, between, is set, or is not set.
## Breakdowns Breakdowns split the chart by a property. Use a breakdown when you want to compare groups within the same report. Good breakdowns include plan, country, region, city, page, campaign, device, browser, account type, or feature name.
## Combinations In Insights reports with multiple event metrics, combinations can divide or multiply metrics. Use combinations for ratio-style analysis such as conversion rate, usage per active user, or revenue per event when your tracked events support it.
## Measurements Measurements define how Userorbit counts or calculates an event metric. - Total events counts every event occurrence. - Unique users counts distinct users who performed the event. - Frequency per user measures how often users perform the event. - Aggregated property calculates a numeric property using average, median, percentile, minimum, maximum, or sum. Use unique users when you care about reach. Use total events when you care about volume. Use frequency per user when you care about intensity. Use aggregated property when the value is stored on the event.
## Metric filters Metric filters apply to one metric. Use them when different metrics in the same chart need different conditions. For example, one metric can count all signups while another metric counts signups from a specific plan or campaign.
## Chart filters Chart filters apply to the whole chart. Use them when every metric should be narrowed by the same condition. For example, filter the entire chart to users in one country, one plan, or one app version.
## Supported property types Userorbit can filter event and user properties with string, number, boolean, date, array, and other data types. Available operations depend on the property type, such as is, is not, contains, greater than, less than, between, is set, or is not set.
## Breakdowns Breakdowns split the chart by a property. Use a breakdown when you want to compare groups within the same report. Good breakdowns include plan, country, region, city, page, campaign, device, browser, account type, or feature name.
## Combinations In Insights reports with multiple event metrics, combinations can divide or multiply metrics. Use combinations for ratio-style analysis such as conversion rate, usage per active user, or revenue per event when your tracked events support it.