An announcement's Audience determines who can see it in the widget and receive its email or in-app promotion.

Audience drawer with All users, Saved segment, Public and Audience only.
Audience drawer with All users, Saved segment, Public and Audience only.

Select the audience

  1. Open the announcement.
  2. Open Audience.
  3. Choose All users or Saved segment.
  4. If you choose Saved segment, select the segment.
  5. Save the audience settings.

Set public visibility

In Public changelog, choose:

  • Public: anyone with the public changelog or direct link can read the announcement.
  • Audience only: anonymous visitors cannot read it; an identified user must match the audience.

Public visibility is distinct from eligibility for email or in-app promotion.

Select channels

Open Channels and enable the delivery channels you need. Email broadcast uses the announcement audience, subject to recipient eligibility and email delivery rules. Promote in app uses the audience for in-app delivery.

Preview the announcement as the intended user before publishing. Do not assume that selecting an audience emails every matching contact immediately.

For in-app delivery, use Advanced in-app eligibility to add conditions. These rules stay in-app and are not copied to email delivery. See Combine targeting conditions for in-app experiences.

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