A cohort is a saved group of users defined by conditions. Use cohorts when you need to compare a consistent audience in supported analytics reports.
A cohort is a saved group of users defined by conditions. Use cohorts when you need to compare a consistent audience in supported analytics reports.
Define the cohort
- Open your analytics project and select Cohorts.
- Choose the action to create a cohort.
- Enter a Cohort Name.
- Add the relevant event, property or cohort-reference conditions.
- Review the included and excluded conditions.
- Use the member preview to check the resulting users.
- Select Create.
Choose a name that describes the conditions, such as “Created a report.” A name alone does not define membership.
Update a cohort
Open the cohort, adjust its conditions and select Update. Review the member preview after changing the definition.
Use the cohort selector in reports that support cohort filtering. Availability depends on the report type; do not assume every analytics view has the same cohort controls.