Insights reports help you measure event activity and trends in Userorbit Analytics.
## Create the report 1. Open Analytics. 2. Choose a project and board. 3. Select New chart. 4. Choose Insights as the report type. 5. Add one or more metrics. 6. Choose the date range and chart type. 7. Save the chart to your board.
## Add metrics A metric starts with an event. After selecting an event, choose how Userorbit should measure it: - Total events: counts every event occurrence. - Unique users: counts distinct users who performed the event. - Frequency per user: measures how often users performed the event. - Aggregated property: calculates a numeric property, such as an average, median, percentile, minimum, maximum, or sum. You can duplicate a metric or give it a custom label from the metric menu.
## Filter the data Use filters to narrow the report to matching event or user properties. Userorbit supports filters for string, number, boolean, date, array, and other property types. Depending on the property type, you can filter with operations such as is, is not, contains, greater than, less than, between, is set, and is not set. Use metric filters when only one metric should be narrowed. Use chart-level filters when the same condition should apply to the whole report.
## Add a breakdown Breakdowns split the report by a property such as country, city, device, plan, page, or another event or user property. Use a breakdown when you want to compare groups inside the same chart.
## Combine metrics When an Insights report has more than one event metric, you can add a combination to divide or multiply one metric by another. This is useful for ratio-style metrics such as conversion rate or events per active user.
## Choose the date range Insights reports support Today, Yesterday, 7D, 30D, 3M, 6M, 12M, and custom ranges. Line charts can group time by day, week, or month depending on the selected range.
## Create the report 1. Open Analytics. 2. Choose a project and board. 3. Select New chart. 4. Choose Insights as the report type. 5. Add one or more metrics. 6. Choose the date range and chart type. 7. Save the chart to your board.
## Add metrics A metric starts with an event. After selecting an event, choose how Userorbit should measure it: - Total events: counts every event occurrence. - Unique users: counts distinct users who performed the event. - Frequency per user: measures how often users performed the event. - Aggregated property: calculates a numeric property, such as an average, median, percentile, minimum, maximum, or sum. You can duplicate a metric or give it a custom label from the metric menu.
## Filter the data Use filters to narrow the report to matching event or user properties. Userorbit supports filters for string, number, boolean, date, array, and other property types. Depending on the property type, you can filter with operations such as is, is not, contains, greater than, less than, between, is set, and is not set. Use metric filters when only one metric should be narrowed. Use chart-level filters when the same condition should apply to the whole report.
## Add a breakdown Breakdowns split the report by a property such as country, city, device, plan, page, or another event or user property. Use a breakdown when you want to compare groups inside the same chart.
## Combine metrics When an Insights report has more than one event metric, you can add a combination to divide or multiply one metric by another. This is useful for ratio-style metrics such as conversion rate or events per active user.
## Choose the date range Insights reports support Today, Yesterday, 7D, 30D, 3M, 6M, 12M, and custom ranges. Line charts can group time by day, week, or month depending on the selected range.