Choose an Analytics report and date range for the question you want to answer.
Choose the report that answers your question, then set a date range that includes enough representative data.
Choose a report type
- Insights for trends, totals, unique users, and property values.
- Funnel for ordered conversion.
- Retention for return behavior.
- Journeys for paths between events.
- Stickiness for usage frequency.
- Lifecycle for changes in engagement state.
Use a short range for launches and incident investigation. Use a longer range for adoption and retention patterns. When comparing dashboard charts, apply the shared dashboard date controls so every chart covers the same period.
A report can still have filters, breakdowns, measurements, and report-specific settings. Date range controls the population window; it does not replace those settings.