Choose the report that answers your question, then set a date range that includes enough representative data.

Choose a report type

  • Insights for trends, totals, unique users, and property values.
  • Funnel for ordered conversion.
  • Retention for return behavior.
  • Journeys for paths between events.
  • Stickiness for usage frequency.
  • Lifecycle for changes in engagement state.

Use a short range for launches and incident investigation. Use a longer range for adoption and retention patterns. When comparing dashboard charts, apply the shared dashboard date controls so every chart covers the same period.
A report can still have filters, breakdowns, measurements, and report-specific settings. Date range controls the population window; it does not replace those settings.

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