Retention reports show whether users who performed one event came back and performed another event later. Use them to understand repeat usage after activation, onboarding, or feature discovery.
## Create a retention report 1. Open Analytics. 2. Choose a project and board. 3. Select New chart. 4. Choose Retention as the report type. 5. Select the initial event. 6. Select the returning event. 7. Choose the date range. 8. Save the chart to your board.
## Choose the initial event The initial event defines the starting cohort. Examples include signed up, completed onboarding, viewed a tour, used a feature, or started a trial.
## Choose the returning event The returning event defines what counts as retained behavior. It can be the same event or a different event. For example, you can measure users who signed up and later returned to use a key feature.
## Filter retention data Use filters when you only want to analyze a specific audience or behavior. You can filter by event properties or user properties such as plan, country, campaign, role, or device.
## Add a breakdown Breakdowns let you compare retention across groups. Use them to answer questions like whether retention differs by plan, signup source, feature used, or region.
## Read the table Retention can be displayed as percentages or raw counts. Percentages help compare cohorts of different sizes. Raw counts help you understand absolute volume.
## Create a retention report 1. Open Analytics. 2. Choose a project and board. 3. Select New chart. 4. Choose Retention as the report type. 5. Select the initial event. 6. Select the returning event. 7. Choose the date range. 8. Save the chart to your board.
## Choose the initial event The initial event defines the starting cohort. Examples include signed up, completed onboarding, viewed a tour, used a feature, or started a trial.
## Choose the returning event The returning event defines what counts as retained behavior. It can be the same event or a different event. For example, you can measure users who signed up and later returned to use a key feature.
## Filter retention data Use filters when you only want to analyze a specific audience or behavior. You can filter by event properties or user properties such as plan, country, campaign, role, or device.
## Add a breakdown Breakdowns let you compare retention across groups. Use them to answer questions like whether retention differs by plan, signup source, feature used, or region.
## Read the table Retention can be displayed as percentages or raw counts. Percentages help compare cohorts of different sizes. Raw counts help you understand absolute volume.