Funnel reports show how users move through a sequence of events. Use them to understand where users complete a flow and where they drop off.
## Create a funnel 1. Open Analytics. 2. Choose a project and board. 3. Select New chart. 4. Choose Funnels as the report type. 5. Select at least two events as funnel steps. 6. Add more steps if needed. 7. Save the chart to your board.
## Configure funnel steps Each step is an event. You can reorder steps by dragging them, add more steps, and remove steps when they are no longer part of the flow. Common funnel examples include: - Signup started to email verified to profile completed. - Trial started to feature used to upgrade clicked. - Product tour viewed to checklist started to checklist completed. - Checkout started to payment submitted to purchase completed.
## Filter funnel data Use filters to narrow the funnel to a specific audience, property, or behavior. Filters can be applied to individual steps or to the whole chart. For example, you can filter a signup funnel to users on a specific plan, country, campaign, or app version.
## Add a breakdown A breakdown splits the funnel by a property. Use breakdowns to compare conversion across groups such as plan, country, device, campaign, or account type.
## Read the result The funnel chart shows each step with the number of users or events that reached it and the percentage that continued. Look for the step with the largest drop-off first, then inspect that part of the product experience.
## Create a funnel 1. Open Analytics. 2. Choose a project and board. 3. Select New chart. 4. Choose Funnels as the report type. 5. Select at least two events as funnel steps. 6. Add more steps if needed. 7. Save the chart to your board.
## Configure funnel steps Each step is an event. You can reorder steps by dragging them, add more steps, and remove steps when they are no longer part of the flow. Common funnel examples include: - Signup started to email verified to profile completed. - Trial started to feature used to upgrade clicked. - Product tour viewed to checklist started to checklist completed. - Checkout started to payment submitted to purchase completed.
## Filter funnel data Use filters to narrow the funnel to a specific audience, property, or behavior. Filters can be applied to individual steps or to the whole chart. For example, you can filter a signup funnel to users on a specific plan, country, campaign, or app version.
## Add a breakdown A breakdown splits the funnel by a property. Use breakdowns to compare conversion across groups such as plan, country, device, campaign, or account type.
## Read the result The funnel chart shows each step with the number of users or events that reached it and the percentage that continued. Look for the step with the largest drop-off first, then inspect that part of the product experience.