Set an article's search title and description, and choose whether search engines and AI bots can crawl your Help Center.
Help customers and search engines find the correct public Help Center article.
Plan required Help Center is available on Scale and Enterprise, during an active trial, or when Help Center access is enabled for the workspace.
Write searchable content
Use the customer's task in the title and opening paragraph. Add descriptive headings and answer the question directly before background detail.
Set metadata
- Open the article and select Edit.
- Expand Search preview.
- Enter SEO Title and Meta Description that describe this article accurately.
- Select Save.
Keep metadata specific and distinct from other articles. Changing it does not guarantee a particular search ranking.
Links and indexing
Use stable internal links and repair links when an article is archived.
Open Settings → Help Center and find Search and bots:
- Allow search engines controls whether public Help Center pages permit search indexing.
- Allow AI bots controls the Help Center’s advertised permissions for AI crawlers.
Select the settings appropriate for your public content and save. These controls express crawler permissions; they do not guarantee that a search engine or agent will crawl, cite, or rank an article. They are not access controls for private information.
Verify
Publish, open the public URL, inspect the page title and description, test Help Center search, and confirm the canonical article is reachable.