How to Optimize Help Center Search and SEO

Help customers and search engines find the correct public Help Center article.

Plan required Help Center is available on Scale and Enterprise, during an active trial, or when Help Center access is enabled for the workspace.

Write searchable content

Use the customer's task in the title and opening paragraph. Add descriptive headings and answer the question directly before background detail.

Set metadata

Use the article's supported SEO title and description fields. Keep them accurate, specific, and distinct from other articles.

Links and indexing

Use stable internal links and repair links when an article is archived. Configure Help Center search-engine indexing in settings according to your visibility requirements.

Verify

Publish, open the public URL, inspect the page title and description, test Help Center search, and confirm the canonical article is reachable.